These colors bring energy and optimism, stimulate imagination, imagination and creativity. It is in fact a dream palette, with clear references to the 70s but always with an eye to the future. It is a very soft pastel color palette that creates an effect far from that childish and sugary world often associated with classic pastel tones. This is perhaps my favorite palette, certainly the most original of the 4. They create a welcoming and harmonious atmosphere at home, a place to find refuge and recharge your batteries. These colors invite us to live in the present and to seize the moment. The “marine” shades are accompanied by a golden bronze and a very soft green leaf which also recall the nature of the Nordic countries. This palette is inspired by the colors of the sea to bring home the same tranquility that the view of a pristine coastal landscape, the sea, the sky and the horizon gives us. They are the perfect colors for those who love travels, exotic atmospheres and for those who like to discover new cultures and their craft traditions. Jotun takes its inspiration from the colors of the earth, an element that unites all countries and cultures, and from the colors found in the world: from the golden pink shades of the Moroccan desert sand to the burnt orange of Mexico, passing through the color of the mix of Indian spices “Masala” or the “Humus” of Arab countries. It is the warmest palette, a mix of colors that create a welcoming, rustic atmosphere with exotic flavors.
This palette continues the trend of warm earthy colors that we have seen in recent years. “Īs always, the images created for the catalog are beautiful and very inspiring: this year too the styling was entrusted to the talented duo formed by Kråkvik and D’Orazio. With beautiful colours and contemporary colour combinations, a complete home is created, with room for both aesthetics and everyday life.”. Our needs can vary from day to day, and from room to room. “We want to feel safe and protected, and with colours we can create the nourishing atmosphere we need. “ In uncertain times, our homes become even more important,” says Lisbeth Larsen, Jotun’s global color manager. REDISCOVER is in fact the name chosen to describe this new collection of colors: the rediscovery of the house, in these uncertain times, but also the rediscovery and reinterpretation of some of the company’s historical shades.
The palettes are presented through four stories that help us rediscover the home with new shades and combinations. 29 colors that compose 4 different palettes.
JOTUN, a Norwegian paint company, also presented the new colors for 2021 on August 20th. Every end of August, many companies begin launch their new catalogs for 2021 (we saw the new Ikea catalog in the previous article).
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